TikTok is introducing a new feature that permits them to reduce the volume of AI-created videos appearing in their streams. This initiative comes as the platform revealed that it now features more than 1 thousand million AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a full-scale rollout. This shift aligns with a surge in content created by AI, driven by recent content generation software.
AI Proliferation Online
It has been noted that almost one in 10 of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A significant portion of this output is deemed “AI slop”, a phrase for substandard, bulk-generated content that is typically nonsensical or bizarre.
“We know from our community that a lot of users appreciate content produced via AI tools, ranging from computer-generated images to educational videos, and we want to provide users the option to see more or less of that, based on their own likes,” stated a company executive.
Volume and Proportions
The service announced that there are presently over a billion videos on its service identified as AI-generated. Overall, more than 100 m media items are submitted to the platform daily, making clips made by AI a limited part of its overall inventory.
User Control Features
Members will be able to limit or boost the amount of AI content they view by opening the content preference setting in the platform and picking AI-made media. Additional categories that are already be controlled under the filter include politics, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s rules require users to tag lifelike AI-made content, and it prohibits malicious deepfakes of well-known individuals or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its terms of service.
Furthermore, the platform will henceforth attach an “AI-made” watermark to content made using its built-in AI features, or identified by an industry-wide initiative for identifying content made by AI. This action is aimed to stop users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The platform is furthermore introducing a $2m educational fund for experts and organizations to develop learning resources about responsible artificial intelligence. This project will benefit non-profit groups focused on educating computer science.
Platform Protection
The video-sharing app has justified its content review process, following discussion over plans to cut jobs for a large number of safety staff in Britain. It is planning to reduce hundreds of positions in its trust and safety department in the UK capital, with worker representatives and internet security professionals expressing worry that people are being substituted by machine-led review.
A company official stated that human moderation would remain essential, but AI can protect employees by eliminating the most distressing content ahead of it gets reviewed by people. The platform stated a 76% decrease in shocking and graphic content seen by human moderators over the past year due to the use of its AI tools.
We believe it is crucial to integrate staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is proving valuable work at speed.”
